In the last post, Ouch! Competition Hurts! Competitiors Please Get Lost!, we have gone through the stall owner’s comeback story. Here are some inspirations from the previous post, and we’ll be cutting right down into the way he makes things work.

Does competition hurt?

The ideas or rather the inspirations through this incident that I have drawn upon are as follow:

• Why are people so afraid of competition?
• Does having competition mean bad, evil?
• Is there any way to counteract competition?

The Not So Simple Dish of MealIt seems to me that the stall owner has triggered some right buttons and keys for his business. Here’s a few of the discoveries based upon my observation for the stall owner, and his business:

• A perfect market target that is great enough for him to cater to
• Position himself pretty well
• Built up a group of loyal customers
• Engages rapport building. And most importantly, he surveys.

I remembered a sentence from Dan Lok, a guru in copywriting, and it goes something like this.

I am not here for everybody, I am just here for somebody.
~ Dan Lok

And it just happened that the stall owner has done a part and managing well in serving his “somebody”. A demand is greatly required before your supply comes in, that made the desperate and hungry market.

The price that he is selling, and the tasty food, as well as sticking to the principle of never serve overnight food are some of the things that he is doing. That does not mean a good supply, not unless people like his food, love his food so much that they can take it everyday. And hence, he does well in serving this bunch of people.

And most importantly, he do surveys regarding how people find his food, and he seriously take them into account. Where on earth would you be able to find such survey doings? Mainly in the restuarants, where you have got those top chef coming out and checking whether the food tastes fine(especially when you are one of those big shots or VIPs), isn’t it that way?

When will you ever see small stall owners, or probably even small cafe ever ask you this type of questions? And even if they do, do they really take that into account? Well, sometimes it falls on deaf ears. But he seriously take them into account. By having to make such moves in surveying, he has already drill deeper into understanding needs and wants of his target market. And figure ways to do improvise on it.

In additional, he manages to build rapports because of surveying and engaging conversations with them. Thereby, where would these people refer their friends to when they need a meal? Him, of course. A sincere, caring, friendly, meal supplier aka their friend.

We’ll look into the ways to get rid, avoid, prevent, stop competition in the next post. Meanwhile, do post your ideas as well. Stay tune!

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This entry was posted on Friday, February 8th, 2008 at 12:19 am and is filed under Business Resources, Marketing Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.