There are two kinds of don’t know that Seth has noted. Take a minute of thinking, how often have you been replying with “I don’t know” as an answer to questions. And you will tend to realize that your “I don’t know” answers will fall into 2 categories of reasoning.

And the real reasons behind these don’t know are either:

• Stuff you don’t know because you haven’t been taught it yet, or
• Fear or lack of interest

First Reason to “don’t know”

The first reason to “don’t know” is due to the fact that you have not been taught, or have the technical knowledge or skill to perform and complete the task.

As for the second reason of “don’t know” is due to the fact that it is not about technique or lack of the knowledge, but your fear or lack of interest to go ahead and perform the task.

As Seth had stated we can easily look for the answers for the first reason of “I don’t know”, because knowledge, skill and techniques can be learned. And more than often, books are good problem solver, as well as good teacher.

Books and teachers are in fact, from my humble point of view, can be act upon as a directional map, because at the end of the day, it is still up to the individual to devote time and effort to make things happen, practice and perfect, to go through the repeated process of trial and error, and accumulate the different experiences, to eventually the end of mastering the skill, and continuously update and upgrade.

In fact, I ever read about a debate that if you put a well respected economic professor, with accumulated years of teachings in the topic, on board to take care of the economical growth, things will be in a great mess.

Tiger Woods is not going to become who he is today, if he left out the portion of putting time and effort. He can have the best coach, and read the majority of golf books, but if he did not put in effort to practice and continuously refining his movements and swings, it is impossible to get to that point.

But I am not stating that the books and teachings are not important, in fact they are as important as the skills, because without these fundamental grounds, we will get nowhere. Hence they are more like direction indicators, and with them and the commitment to put in effort, and that make a great combination to learn something.

Second Reason to “don’t know”

As to the second reason for stating “don’t know”, it would be much harder to pick up. Because there is a fear or lack of interest factor, which becomes an obstacle when forced to learned the knowledge, skill and techniques.

So before even to commit learning, it is critical to start with an open mind, instead of a closed mind. To learn with a closed mind, is as much as getting the words to fall on deaf ears. But I would think if it is not possible to arouse someone’s interest in learning something, then do not even force the person to learn.

This is because if there is no choice but force is implemented, it is hard for them to learn full heartedly. Even if they manage to stuff everything into their mind, they will have difficulties in putting them to action. And even if they manage to put things into action, the end result will be disastrous. That boils down to one point, lacks the interest or fear is not able to fully devote oneself to accept the things taught.

How does that relate to a marketer? 

Jay Abraham ever talked and mentioned about split testing for results, and that has made me realized that if you don’t know, then test it. That is the similar structure that I have used while I was a programmer, theoretically this should work, but I am not sure about the runtime issue, so what to do? Run it, test it. Only testing gives result.

Regardless of a marketer, or a programmer, or any other businesses, if you would like to know the answer to “don’t know” then the answer is to test it.

self improvement

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This entry was posted on Friday, September 21st, 2007 at 1:32 pm and is filed under Business Resources, Self Improvement. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.