Waste or not have been a battle for a long while. Is luxury a waste?

Seth talked about two incidents of waste that he encountered in the hotel. And in one of the incident:

when I got home, the $125 watch I had ordered from Amazon was waiting for me. The box for the watch contained four pamphlets, a small velvet bag, a cleaning cloth and was more than 10 inches by 3 inches by 3 inches in size. It weighed well over a pound–just the presentation box, not the watch.

Years back then, I would suppose functionality of an item would be the most important factor that comes into consideration when making a purchase. But now, the whole idea is drifting away, moving towards the presentation than the item itself.

More companies looked into the areas of selling the benefits than selling features, and in fact using them as a factor in competition. Think about it, when you buy a car, are you looking just for the convenience or the luxury of having one?

We have lately been exposed to emotionally marketing. Japan is well known for its packaging. And the fact is that, I have ever tasted such a cookie that looks extremely great on the outside, but probably not up to my expectation for the taste.

And I remembered that I saw somewhere on the internet a photo featuring one of the credit card that was sent to their premium credit card holder, within a big metallic business case and the card stays within. I believed that if I were the one receiving such a card, no doubt, I may come to think of it as a bit of waste later on. But then, the moment that I received the card, I would have the emotional feeling of class and pride of owning such a card.

Do all these consider to be a luxury or just a wilful waste?

business strategy, marketing resources

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This entry was posted on Friday, February 15th, 2008 at 9:06 am and is filed under Business Resources, Marketing Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.