In some point in time, we are bound to meet with opportunities in our business, career or life. And the decisions that we made for all these opportunities are going to be an impact in our life at a later stage.

It could be anything like a decision for career switch, a decision for business start up, a decision for joint venture and partnering, a decision to migrate with your spouse to another country, etc. There are so many opportunities and options as we walk through the different stages of our lives.

We are more than often at the junction of whether to proceed and take off from the point from where we are at to the point where we want to be, or a point where we would just stay where we are. It is a tough call for some. And it is a gamble to others.

As humans, we are always putting ourself at the mercy of temptation; the picture that we paint in our mind, that the grass is greener at the other end, or the persuasive sayings and opinions of others, or the emotion appeal that was created as a result of temptation, which all sums up to in putting our brain in an unfavorable condition to make the real decision and see the whole picture.

What is the missing piece of puzzle?

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business resources, self improvement

Popularity: 21% [?]

When Steve Jobs offered a $200 discount to the late iPhone adopters, it really got the early adopters who had paid the full price of $599 pretty upset. Steve wrote a personal note to all his iPhone customers and decided to give early adopters a $100 store credit in return. It probably helps a lot to prevent the situation from turning worse, but it also cost him about $20 millions of profit. If Apple were to take a funnel vision, realized that the crowd would not be happy about the discount, and deploy their tactics differently, would things turn out differently?

Seth Godin suggested a few other tactics for Apple. Personally, I would not believe in using the tactics of price reduction to Apple product especially to late adopters, because Apple’s products are in fact of a great sense of prestige and standard as the image that it always portray.

I remembered Jay Abraham mentioned about not lowering yourself and your value. And I would think if this were to be done without direct engagement in price, but rather increase in the after sales or freebies or discounted add-on accessories, whereby it would not directly impact on the early adopters, things would probably be different and perhaps the $20 million would probably decrease to less than a quarter of the cost for the additional freebies or discounted add-on.

I believe people would not mind if the company were to do it indirectly, in the right way. As cited from Seth’s post, people in coach would not mind about first class seat and service, or probably VIP front row sit in an event, or so. And those who are not in the first class seat or VIP seat, are fine with the fact. These have hereby, clearly determined the fact that people would not mind about being treated differently, as long as the right way to do it is implemented in place.

business resources

Popularity: 15% [?]

I took a break to watch this video where Seth Godin presented the fact that ideas that spread will simply win. Have you ever put your products on advertisement and stuff, mass publicize your products to the public? And now, are you continuing to do so? The rules of the game have changed, so in order to stay in the game and win, you need to change too.

This video that presented the “ideas that spread, win” comes from “All Marketers Are Liars” by Seth Godin, of course. I truly admire Seth for breaking the hardcore marketing rules and exposing the clear ideas of marketing to businesses. And this will make you think deeper.

Here’s the video for you by Seth Godin on the idea of “Ideas that Spread, Win“:

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best selling book, business resources, my reviews

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Recently I read on this article about “How to Make a Powerpoint Presentation Chart“, and came to realize that we have been concentrating too much on giving information during our presentations, but fail to realize that most of which are irrelevant and unnecessary data.

It seems pretty much like driving around the whole neighborhood for an hour, when you can get back to home with a 10 minutes walk, or probably having a 30 pages report which in actual fact can be bring down to a 5 pages simple to understand report. And it totals up to get to a point that, we are giving too much redundant information.

Business presentations are only for a simple reason of proposing your solutions to address a problem or an issue that the client, or department or whoever being presented, to require to know about. A failure to present specific points and relevant points, and conveying the message of the proposed solutions, is in fact a presentation failure.

business resources

Popularity: 15% [?]

Rich Schefren is one of the Business Entrepreneur that I admire. He is best know for the Internet Business Manifesto and coach to many successful Internet gurus.

This is a business building. And Rich is going to share with you how business start-ups needs to build momentum and at a later stage focus on business building.

[google -8612083479549507559 nolink]

Don’t miss the second part of gaining the momentum, which he has talked about in the video. Click here to signup for free and view the 1hr 45 min Gaining the Momentum for free, and to add on to it, there are a couple of free stuff that you are not going to miss, such as business manifesto report, and transcripts.

You can find more information about Rich Schefren’s Business Growth System and see what exactly is hold your business back.

business resources

Popularity: 17% [?]